“il mostro” – the sailing yacht of Sportlifestyle company PUMA - and the PUMA Ocean Racing Crew finished their maiden Volvo Ocean Race, “the Everest of Sailing”, in second place on 27 June 2009 in St. Petersburg, Russia. The Volvo Ocean Race is a 37,000 nautical mile (68,524 km) round the world adventure and is one of the world’s toughest sporting events.

 

“We are thrilled and proud of PUMA’s Volvo Ocean Race debut success and wish to congratulate the PUMA Ocean Racing Crew on fighting for an excellent second place in a sensational race”, said Jochen Zeitz, PUMA Chairman and CEO. “PUMA’s participation in the Volvo Ocean Race was the most innovative marketing campaign the company has ever launched and proved to be an extremely successful starting signal for our sailing category with the investment having been paid more than off. Sales of PUMA´s Volvo Ocean Race merchandising collection exceeded our expectations.”